This summer has seen us exhibit for the very first time at OutDoor, Germany and OTS, UK - two pivotal outdoor retail trade exhibitions that put us face to face with retailers, buyers and outdoor media. This year’s attendance marked our readiness and commitment to develop our brand position and profile in the outdoor market.
Both exhibitions were excellent in enabling us to showcase our technology and our product range through interactive demonstrations which naturally led on to conversations about the brand’s backstory and proven applications in outdoor, humanitarian and military environments.
We see our attendance as a significant step forward in our focus to grow retail sales globally in 2016 and beyond; we came away from both shows with significant sales leads and having established relations with key media.
Now we look ahead to 2017 when we will return to OutDoor and OTS with new product developments, a re-brand and the launch of our new e-commerce platform. The changes and improvements we’re making will fully support our plans for growth and establish us confidently as the water filter of choice by outdoor retail consumers.